Storytelling in the Age of AI: How to Convert Complex Technology into Compelling Business Stories
Time & Location
About The Event
Not winning new business? Can’t convey what your technology really does? You’re not alone. Most start-ups struggle to pitch their idea. The result? Great ideas get lost, simply because the pitch was too tech-driven, or too hard to understand.
Join Bernadette Schwerdt, an expert at helping start-ups create compelling stories that showcase their ‘secret sauce’, and discover the 6-step process for how you can convert your tech into a compelling business story that wins new business.
Bernadette Schwerdt has an electric background as a marketer, copywriter and entrepreneur and is now the founder of Synthetic Data, a leading start-up that uses synthetic data to help make machine learning models accessible and affordable to all.
As a seasoned marketer, she’s pitched (and won) major advertising accounts from clients such as Apple, American Express, and Colgate and loves to help start-ups convert complex technology into compelling business stories so they can win new business.
She is the author of two bestselling books about how to build an online business, a TEDx speaker and a trained professional actress. She has been seen on our TV screens in shows such as Neighbours, Winners and Losers, Jack Irish and many more.
Australian School of Copywriting in partnership with Venture Melton Business Network
EVENT DELIVERY PLATFORM
Adult: 25-55 Years